The Strategic Growth Map for Creative Businesses
Stop working in the dark. Start building with direction.
Where does growth even begin?
Running a creative business is full-on. You’re spinning plates across positioning, new business, pricing, client servicing, and still trying to find time to lead. You know things could be sharper, but working out where to start can feel overwhelming.
That’s where this work begins.
I use the MSQ Strategic Marketing Index — a proven assessment already taken by more than 5,000 business leaders — to give you clarity on where your agency stands today.
Think of it as your “flip” tool. The flip is the shift from being seen as a vendor to being seen as an expert. And once it happens, everything changes.
How it works
Take the Assessment
Ten minutes. Nine categories. A structured scorecard on where your business stands across positioning, marketing channels, sales process, and client servicing.Get Your Strategic Growth Map
You’ll receive a detailed report that benchmarks your agency against thousands of others. More importantly, it highlights your strengths, your gaps, and the specific areas holding you back from growth.This is not a generic “tick-box” exercise. It’s a clear map showing where you need to focus energy first — whether that’s sharpening positioning, refining your sales process, understanding your buyers, creating a sales process or building consistency in client management.
Work With Me
The assessment gives you the data. My role is to turn it into action. Together, we’ll:Prioritise what to tackle first.
Build a practical plan you’ll actually use.
Apply proven frameworks in positioning, sales, and planning.
Create accountability so things get done.
I’m not here to hand you another 50-page report. I’m here to work alongside you as a trusted advisor, helping you make decisions, cut through noise, and build momentum in your business.
Why work with me?
I’ve spent over twenty years inside the creative industry, including six years as Global MD of a creative agency. I’ve been in the trenches: leading teams, navigating growth plateaus, fixing positioning problems, and finding ways to stop pitching and start selling as the expert.
I’m also the only certified Win Without Pitching coach in Europe. That means the frameworks I use are proven, practical, and battle-tested in agencies all over the world.
Real Results:
Dimension 5, an experiential technology company, had no roadmap, inconsistent accountability, and were still pricing on time and materials. Growth felt messy and unfocused.
After working together:
They introduced value-based pricing.
They built a clear business plan with accountability.
They repositioned from video production to experiential technology.
As founder Ian Messina put it:
“The perspective that Aaron brings to our company’s problems has been crucial in our overall growth as a creative team. He not only gives fantastic feedback and insights but he treats our company as if it was his own.”
Who It’s For
Agency founders and creative leaders who feel stuck between growth spurts.
Businesses that have grown on reputation and referrals but now need a plan.
Leaders who want sharper positioning, stronger pipelines, and more control over growth.
If you’ve ever felt like you’re making it up as you go, this will give you clarity, focus, and traction.
Why It Matters
If clients see you as a vendor, you’ll always be compared, pushed late into the process, and competing on price.
But when they see you as the expert, you lead earlier, shape the brief, and get paid for outcomes rather than hours.
The Strategic Growth Map helps you move deliberately toward expert status. It shows you exactly where to focus, so you stop wasting energy and start building a business that wins on expertise, not availability.
Ready?
Take the first step.
Ten minutes. Nine categories. A clearer view of how to grow with authority.
