10 Minute Tools
Get clarity, spark ideas, and focus on what matters most. From ruthless positioning assessments to The Hutch List (my curated directory of brilliant humans and tools), everything here is built to help you grow your creative business without the overwhelm.
Agency Reality Check
The ruthless positioning analyser. It scans your website and generates a brutal, honest report on how your business actually shows up to the world. Used by over 1,000 agencies in 2026.
Strategic Marketing Assessment
Not sure where to start with growth? This quick assessment scores your business across 9 key areas including positioning, sales engine, and client servicing. The results will show you the issues holding you back and where to prioritise next.
The Agency Positioning Crisis
Live data from the analysis of 1,000+ agency homepages. How clearly do agencies say what they do, who they serve, and what problems they solve? The numbers update automatically as new agencies are analysed.
The Sales Call Analyser
Are your sales calls landing? Upload a transcript from a recent qualifying call, and this custom tool will give you instant, personalised feedback.
The 1000 Analysis
In 2026, 1,000 agencies were analysed in what is believed to be the first research of its kind at this scale. This report reveals the state of creative agency positioning, the common traps, and exactly where the opportunities lie.
5 Growth Tips for Creative Leaders
Want fresh ideas without the overwhelm? Get five practical tips on positioning, planning, accountability, and sales to help you grow with confidence.
The Hutch List
On my travels and in my work, I meet loads of interesting businesses and people that I want to share with my network. If you'd like to be added, drop me a message.
Quicksand: The Agency Escape
I built a game using AI. It was a fun project. Have a go and see how your agency stacks up or if it's sinking in quicksand.