A client shared a story with me that sums up how Win Without Pitching training changes everything.

Here's the catch, you can only enter the pitch if you pay £20,000 of your own money (not the company's) to enter.

Who is Hutchiana Jones? It’s a game I made to test if your business is drowning in quicksand.

You know that feeling when someone instantly gets what you do?
That spark of confidence that makes every conversation easier?

It completely changed how I think about new business and it’s one of the most powerful changes you could make right now.

The brilliant thing is the licensing fee went straight to the bottom line. Pure profit. And as for future licensing, that's going to feel like a serious bonus.

These may seem obvious but you'd be surprised how often they're not asked.

When a client comes to you with a stated budget of £45,000 and you close it for £100,000, that's £55,000 of RAB.

There's always one business in the pitch that has a huge advantage. They have 'the inside track'.

It wasn’t a scientifically constructed number. Just a figure we felt fairly reflected the value we were about to deliver.

Plenty of us complain about being ghosted, yet we do the same thing to people waiting for an important answer from us.

Entering an RFP without speaking to the client is a lot like buying that lottery ticket except the stakes are much higher. You're going to lose.

If I were to create a path from Land's End to John O'Groats (the length of the UK) and placed every UK marketing and advertising agency at an equal distance along that path...

Instead of complaining more than someone who's playing the dating app game, what can you do?

As I stood in the audience, I was struck that only two or three were able to succinctly say what their business specialised in.

Even if you think you're just one small piece of their puzzle, this question often uncovers that you're far more crucial to their success than you realised.

The magic question always uncovers valuable information about where they really want to be and the obstacles in the way of them achieving their big ambition.

When we start our elevator pitch or when somebody visits our website, they're burning calories to process information we're sharing...

The villain in my story is 'quicksand'. Horrible stuff that's engulfing creative business leaders, grinding their business to a near halt, making them feel like shit, anxious and unsure where to turn next.