The power of three-option proposals. Even my Dad needed to hear this....

The power of three-option proposals. Even my Dad needed to hear this....

I fell in love with offering three options for every proposal about eight years ago.

It completely changed how I think about new business and it’s one of the most powerful changes you could make right now.

Give just one option, and there’s no conversation. Just a polite:

“Thanks very much, we’ll have a think and get back to you.”

In offering choice, you’re giving the client 'three options of yes.'

Now you’ve got something to talk about.

I see options everywhere now and I can’t help myself.

Even last night, I was talking to a close family member (looking at you, Dad) about a project he’s working on. Of course, I asked about pricing.

“Did you offer them any options?”

The answer was 'no'. 😬

He’s not getting off the hook. Conversation about pricing tactics incoming.

Once you start thinking in options, you can’t unsee them.

How do you handle options in your proposals — one, three, or something else?