Positioned to Lead
A strategic positioning sprint for creative agencies that are done being “just another option.”
Are you Vendor or Expert?
When a prospective client first comes across your agency, on your website, in a pitch, or at an event, one thing happens quickly: they put you in one of two categories.
Expert.
Or vendor.
There’s no middle ground. And you can’t be both.
If you’re seen as a vendor, you’ll always be compared to others.
You’ll be called in too late.
You’ll end up competing on price.
And you’ll constantly find yourself justifying your value instead of being sought out for it.
When you’re positioned as the expert, everything shifts.
You lead the conversation instead of chasing it.
You get called in earlier, to shape the work, not just deliver it.
You charge based on outcomes, not hours.
You earn trust and authority from the very first touchpoint.
Right now, most creative agencies are stuck in the vendor box, even the brilliant ones.
This sprint exists to change that.
The Offer: Positioned to Lead
This is a short, sharp strategy sprint designed to:
Clarify what you do, who you do it for, and why it matters.
Position you around the problems you solve, not just the services you offer.
Build the foundations of a clear, compelling expert presence.
By the end, you’ll walk away with:
A positioning statement you’re proud to say, and that actually sticks.
A refined solution set and market focus that underpins your expertise.
Case study angles that demonstrate value, not just deliverables.
Content and perspective ideas that build visibility and authority.
Clear messaging you can use across your website, pitch decks, and outbound efforts.
Who It’s For
This sprint is for agency founders and creative business leaders who:
Know they’re good at what they do but aren’t standing out for it.
Feel stuck between “we can do that too” and “this is our lane.”
Want to stop underselling their value and start owning their expertise.
Are ready to build a business that grows around what they’re known for.
If you’ve been relying on referrals, reputation, or the idea that “great work sells itself,” this is how you level up.
Why It Matters
There are over 25,000 agencies in the UK.
If you sound like everyone else, you disappear.
This sprint is about helping you show up differently — and win differently.
Ready to Be the Expert?
Stop competing as a vendor.
Start showing up as the expert you already are.
Challenging a Digital Agency to Take a New Position
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