How do you stop losing pitches? How do you improve your win ratio?

Stop entering pitches that you're never going to win in the first place.

It's simple.

But it's also really hard because we can so easily convince ourselves that we have a chance of winning.

But the reality is very different.

There's always one business in the pitch that has a huge advantage. They have 'the inside track'.

If that's not you, your odds of winning the pitching gamble are seriously reduced.

I've witnessed this from both sides. Once, I was told all proposals were due Friday, but the client was already signalling we were their preferred choice, they even scheduled our kick-off meeting before the pitch deadline had passed. The "competition" never stood a chance. 🤔

The solution isn't better presentations; it's better qualification upfront using frameworks that help you lead the sale before you invest time and resources you'll never get back

That's where I come in. 😊