Five lessons on how to show up as the expert from my appearance on The Agency Intensive podcast.

What does Win Without Pitching entail? Your questions answered - who it’s for, how much, what is and isn’t and how does it work.

One sunny Friday afternoon I got a message asking if I could jump on a call with Downing Street. They had an urgent need.

Soon after meeting Blair Enns from Win Without Pitching, we made the decision to stop pitching forever.

When you write "Choose this option if..." you're framing the option for the client. You're guiding them towards thinking about it the way you want them to think about it.

This is always a fun one and often creates debate. Not including the fact that £80,000 is worth more, which one would you be happier presenting to a client?

Since I launched The Agency Reality Check (the ruthless positioning analyser), over 1,500 individual agencies have been run through the tool. So I built a live dashboard that tracks the numbers and the results. It's a record of all the previous searches and all future searches.

It genuinely blows my mind what's now possible. Things that weren't possible for me a year ago are now totally doable. It takes patience, but it's truly magic. If you have an idea, there's a good chance you can make it happen.

A client shared a story with me that sums up how Win Without Pitching training changes everything.

Here's the catch, you can only enter the pitch if you pay £20,000 of your own money (not the company's) to enter.

Who is Hutchiana Jones? It’s a game I made to test if your business is drowning in quicksand.

You know that feeling when someone instantly gets what you do?
That spark of confidence that makes every conversation easier?

It completely changed how I think about new business and it’s one of the most powerful changes you could make right now.

The brilliant thing is the licensing fee went straight to the bottom line. Pure profit. And as for future licensing, that's going to feel like a serious bonus.

These may seem obvious but you'd be surprised how often they're not asked.

When a client comes to you with a stated budget of £45,000 and you close it for £100,000, that's £55,000 of RAB.

There's always one business in the pitch that has a huge advantage. They have 'the inside track'.

It wasn’t a scientifically constructed number. Just a figure we felt fairly reflected the value we were about to deliver.

Plenty of us complain about being ghosted, yet we do the same thing to people waiting for an important answer from us.