The £20,000 question

Imagine this scenario. You are about to embark on a pitch process. You're at the beginning. It appears to be a super interesting opportunity.

But here's the catch, you can only enter the pitch if you pay £20,000 of your own money (not the company's) to enter.

The question(s):

What would you do differently compared to a normal pitch?
What would you need to know before you entered? 
What would need to be true for you to take part? 
What would make you nervous about entering? 
What would make you go for it or withdraw?

These are questions that we were just tackling in my latest Win Without Pitching workshop.

This scenario may feel ridiculous but I honestly think it forces you to think about the conditions that need to exist for you to take a massive risk.