Talks, Podcasts and Drop-in Sessions.

Whether I'm speaking to global agency networks, breaking down sales strategies on a podcast, or answering live questions in a monthly clinic, my goal is the same: helping creative businesses show up as the expert to win more of the right business at a higher price.

From the horse's mouth.

Agency Intensive Podcast

I recently joined the Agency Intensive Podcast to discuss the Win Without Pitching methodology that's helping agencies stop gambling on low-probability pitches and start winning profitable clients through an expert sales approach. Find out what the "three years from now" question unlocks in sales conversations, and why presenting three options beats a single proposal every time.

The Space Between

Joining Debbie Richardson and Seth Hawthorne, I unpacked why agencies need to stop thinking like suppliers and start behaving like specialists. We got into how to replace "winging it" with real process, why the best agencies sell through listening, and how one simple question — "Three years from now, what's happened to make you happy?" — can completely reframe a client relationship.

Positioning Tips from a Plumber

In desperate need for some new taps, I uncovered a valuable insight from a local plumber that's highly relevant to creative agencies.

Solving real problems, live.

Win Without Pitching

Regular Coach: 'The Conversation'

I am a regular coaching presence on Blair Enns' Win Without Pitching "Conversation" webinars, helping agency leaders master the art of the sale and shift from order-takers to high-value experts.

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The New Business Surgery

Monthly Clinic with Paddy Woods

A monthly drop-in clinic where Paddy and I tackle real, raw new business challenges live. Agency owners bring their specific roadblocks, and we workshop the solutions on the spot.

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Talks worth having.

These are some of the masterclasses I've delivered to agency networks and industry bodies around the world. If you'd like me to speak at your event or run a session for your team, get in touch.

Delivered for: Estonian Marketing Association

Positioning for Global Growth

How to shed the "local agency" label and project the deep, specialized expertise required to win international clients. A talk about mindset and what it takes to show-up as the expert and not the vendor.

Delivered for: Tribe Global

$1M of Revenue Above Budget

The story of how we changed the fortunes of our agency to earn over $1,000,000 in extra revenue in just one year through a value-based pricing approach.

Delivered for: Pimento

The Art of Expert Qualification

Stop writing proposals for clients who will never buy. This session explored those early sales calls where the very first words that you utter dictate the terms of the sale and how if you don't qualify properly, you're going to waste a lot of time.

Delivered for: Agency Hackers

The End of the Pitch

A candid look at how adopting the 'Win Without Pitching' methodology fundamentally transformed my approach to business development, shifting the dynamic from order-taker to trusted practitioner.