What's your RAB? Probably a question you haven't been asked before.

A client emailed me to say they've just secured a project with an RAB of $400,000, which is pretty spectacular.

RAB = Revenue Above Budget. It's a magic number that you should start tracking.

When a client comes to you with a stated budget of £45,000 and you close it for £100,000, that's £55,000 of RAB.

Why does this even matter?

It's proof you're leading sales conversations rather than taking orders. You're asking bigger questions, thinking strategically about solutions, and pricing with confidence and creativity.

In my agency days, we tracked $1,000,000 in RAB in one year by consistently offering options that delivered genuine value.

What's your RAB telling you about how you sell?