Winning new business is tougher if you merely present a shopping list of items.

He described a beer pricing experiment that demonstrated the power of options on consumer choice.

You fire up the app and start scrolling and scrolling and scrolling. And then your brain freezes. The choice is overwhelming.

"Never conclude any communication with a prospective buyer without an agreed next step at an agreed time."

We can see through the BS immediately. We hear a lot of fluff and it shows naivety.

The work was due to be presented tomorrow, in person, but they've just received a message that it has already been awarded to another agency.

In a sea of advertising, video, marketing, and digital agencies, standing out and being relevant requires clarity: What specific problems do you solve?

When everything looks and sounds the same the key differentiator becomes price. It's much harder to make good money when you're dealing with a price-shopper.

This wasn't just a quote; it was a conversation. It was clear ‘Company X’ valued their time, filtered out tyre-kickers, and focused on understanding our needs.

The statistics are grim: 54% of agency workers say pitching harms mental health, 64% say it has toxic effect on agency culture.

Here's the thing: pitching isn't cricket. It's not about adhering to some outdated "spirit of the game" that rarely exists even in cricket itself.

And then the ghosting starts. There are delays and excuses. And that project you were so happy about winning disappears.

Analysing the positioning statements of 50 agencies, from global giants to smaller firms, I found myself drowning in a sea of ‘creativty,’ ‘innovation,’ and ‘award winning.’