Sharing what actually works.

Whether I’m speaking to global agency networks, breaking down sales strategies on a podcast, or answering live questions in a monthly clinic, my goal is the same: helping creative businesses build better sales engines.

Solving real problems, live.

Win Without Pitching

Regular Coach: 'The Conversation'

I am a regular coaching presence on Blair Enns' Win Without Pitching "Conversation" webinars, helping agency leaders master the art of the sale and shift from order-takers to high-value experts.

The New Business Surgery

Monthly Clinic with Paddy Woods

A monthly drop-in clinic where Paddy and I tackle real, raw new business challenges live. Agency owners bring their specific roadblocks, and we workshop the solutions on the spot.

Signature Masterclasses

Delivering hard-hitting positioning, pricing, and sales strategy to global networks and industry bodies.

Delivered for: Estonian Marketing Association

Positioning for Global Growth

How to shed the "local agency" label and project the deep, specialized expertise required to win international clients and expand your footprint across borders.

Delivered for: Tribe Global

The $1M Pricing Shift

A transparent breakdown of the exact pricing models, psychological levers, and value-based techniques I used to add $1,000,000 in revenue without increasing headcount.

Delivered for: Pimento

The Art of Expert Qualification

Stop writing proposals for clients who will never buy. This session unpacked the psychology of the first sales call and how to qualify hard, early, and effectively to protect your agency's time.

Delivered for: Agency Hackers

The End of the Pitch

A candid look at how adopting the 'Win Without Pitching' methodology fundamentally transformed my approach to business development, shifting the dynamic from order-taker to trusted practitioner.