Challenging a Digital Agency to Take a New Position

Hidden Potential

Anchor Leg had a secret. For the last few years, they had successfully been working with one of the world's biggest sports brands, delivering brilliant work. But their company positioning wasn't doing them any favors.

Their original core idea was "We don't drop the baton." It focused heavily on their reliability to deliver. While true, this was defensive language. It told clients they were a safe pair of hands, but it failed to capture the value of the growth they were driving.

The Intervention

We worked to move them from internal reliability to external resonance. We stripped away the generic agency language to focus on the pain points their specific target market faces.

The new narrative tackles the problem head-on:

These are common challenges that every client partner faces, which is why Anchor Leg is built to tackle them head on. To do this, we developed four distinct solutions:

Dramatic Impact

As a result of our collaboration, Anchor Leg now boasts a strong narrative that speaks directly to the needs of their clients. By replacing "safe" language with "growth" language, they have removed the friction from their sales process.

But the benefits go deeper than marketing. As Darren noted, simply knowing exactly what to say when walking into a room changes the entire dynamic of the business:

This new clarity has created the foundation to attract new clients, giving the business a renewed sense of confidence that they have something special to offer.