From Creative Chaos to Focused Innovation

Innovation Without Focus

Dimension 5, a cutting-edge experiential technology company, possessed a wealth of creative ideas and truly innovative concepts. However, a lack of structured business practices hindered their ability to fully capitalise on their potential.

Internally, the company lacked a clear roadmap for growth. Accountability measures were absent, and the team's focus could be easily diverted by new ventures. Crucially, the sales process lacked consistency, and pricing was based on time and materials, meaning it didn't accurately reflect the immense value Dimension 5 offered.

A Strategic Partnership

Recognising the need for support, the founder, Ian, partnered with us in the summer of 2023. Together, we embarked on a journey to harness the company's magic and bring order to the chaos.

We focused on equipping Ian with the tools necessary to confidently present a new value proposition. We replaced the old hourly billing model with value-based pricing and established a clear business plan with defined accountability measures. The transformation focused on four key shifts:

A Stronger Future

With ongoing support, Dimension 5 has successfully transitioned from a general video production company to a specialised experiential technology company.

Now operating with a clear roadmap, the team is efficiently achieving defined objectives. Development of new products is underway, and pricing finally reflects the true value delivered. Ian has transformed his presence, projecting himself as a visionary expert in client meetings and through social media channels.

Most significantly, Dimension 5 is now attracting exciting businesses that recognise the unique value they offer at the intersection of creativity and technology, opening doors to new opportunities and potential collaborations.